Green brand awareness and customer purchase intention
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2015
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2015.8.007